“Apple’s change will take a privacy option for users to share their advertising ID, or “IDFA,” that was previously buried deep in users’ phones and put it front and center when they open an app. Before using an app such as Facebook that tracks your data for targeted advertising, you’ll be asked to enable the tracking. Companies such as Facebook fear Apple’s notice will discourage people from enabling tracking, therefore limiting their ability to target ads, the core of their businesses.” says the CNBC website.
The ID is used to place targeted ads and measure their effectiveness, all of which would soon be impossible.
Analysts believes Facebook and Snap would be the most affected followed by Twitter and Pinterest while Google and Amazon will be lowly affected.
Facebook in it’s published blogpost believes it is a profitability duel and not privacy to Apple as a lot of small businesses who use this as a tool would be affected.
Apple said that the privacy feature gives iPhone users more control and transparency over how their data is tracked and used for advertising, and that apps will be able to explain the benefits of tracking to users in the prompt
The optional tracking feature will be coming to iphone users when they update to iOS14.3.
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