What we learnt about product marketing.
Three months into launching our product, our hopes remained high as we continued to do all that was necessary to be done to have a stellar sales performance. From content marketing to SEO, everything we did was topnotch.
The surprise came when after another month, no sale was made. It’s not a new experience in marketing to experience lack of sales in the first few months after launch day but what could have possible gone wrong? We started asking ourselves questions, our peculiarity makes every member of the Picharge team a marketer, salesman and an ambassador of the brand.
Our weekly sessions includes a Friday brainstorming session for sales and marketing where every member of the team takes turns to educate others about a strategy or the other or a method that could solve our woes. One usual Friday we
Looked beyond the basics and put our customers first as we always did and our answers were answered.
What did we do to hit the sales button we always wanted? We discovered the Nigerian market although saturated with various digital solutions largely based on e-commerce was not ripe enough on the customers end for sales to be solely made via websites!
We tried an age long method that helped our customers buy our cables by contacting us directly and it clicked! as a brand that puts you first, we study everyday to understand your experiences and your needs. The Picharge experience doesn’t stop, the story continues as long as you are there for us, tell a friend about your experience with Picharge today.